Boost Your Visibility Tips and Tricks for Improving Your Websites Google Ranking
How To Rank Your Website Higher On Google
How To Rank Your Website Higher On Google
We've all heard the same thing: that appearing high up in Google search rankings is essential for growing a business or blog. But how do you really achieve this goal? Search engine optimization (SEO) is a powerful tool that can help you get your website in front of the right viewers, but can be intimidating to learn. To help, this article will provide a holistic introduction to increasing your site's visibility in Google and offer actionable tips you can implement today to rank your website higher on the world's most popular search engine.
SEO Basics: Keyword Research
The first building block of ranking your website higher is SEO keyword research. This is the process of researching the keywords, topics or phrases that your potential readers type into the search engine when looking for your product, website or service. To be successful, you must know what a potential reader wants to search for and the language they are likely to use.
Tools like Google's Keyword Planner or Answer the Public are helpful here, providing insight into the terms and questions potential readers are asking when on the hunt for your product or service. Additionally, you can use them to see how competitive a keyword is by evaluating the number of advertisers trying to target each phrase.
Optimizing Your Page Content
Once you have an understanding of the keywords you are going to target, the next step in ranking your website higher on Google is making sure your content is optimized. This means that the content of your website both on your homepage and internal pages must be written in a way that is going to draw in potential readers.
Ideally, your content should include the keywords you are targetingfrequently and naturally. As a general rule of thumb, your content should include the primary keyword at least once per paragraph, while also including related terms or longtail keywords throughout. Additionally, make sure that the overall content of your page is valuable and provides answers to the questions of your prospective readers.
Creating Quality Backlinks
In addition to optimizing your content in the right way, backlinks are one of the most important factors when it comes to ranking your website higher on Google. A backlink is simply a link from an external website that links back to your page. As a rule, you can think of backlinks as a digital vote which tells Google and other search engine algorithms that your page is authoritative and trustworthy. The more external backlinks your website has, the higher it will likely rank.
The key here is getting quality backlinks, as backlinks from low-quality, spammy websites can potentially damage the reputation of your website and can even result in a penalty. For getting backlinks, this means diversifying your link building by earning them from different websites and leveraging social media, influencers, and guest blogging opportunities.
Improving Page Speed and User Experience
Your website's page speed and user experience can also have a significant effect on your ranking with Google. The faster your page is, the better it is likely to perform in rankings and the more enjoyment your reader will experience when they visit your website.
To track your page speed, you can use SpeedCurve or Google's Page Speed Insights, which will both measure the time it takes your website to load up on a device. The more lightweight the code of your website the better chance it has of appearing on higher page rankings, so limit the amount of external scripts and redirects your page utilizes. Additionally, make your content easy to read and consume through short paragraphs and relevant visuals.
Track And Optimize Your Rankings
Finally, make sure that you track and optimize your website rankings. Doing so will help you understand how effective your SEO strategy is and can provide key insights into how you can improve your approach. Popular tools in the space like Moz and SEO Monitor can be incredibly helpful here, providing data about your current and prospective rankings performance, as well as competitor analysis and other important information.
When analyzing data, look for the biggest opportunities first and then focus on implementing optimizations that can move the needle. Additionally, pay attention to your page titles and meta descriptions and make sure that they are both up-to-date and accurately reflect the content of the page.
Ranking your website higher on Google requires a combination of keyword research, content optimization, high quality backlinks, and constant tracking and analysis. Make sure that your website is fast and optimized for users and also utilize tracking tools to measure your progress. If these tips are followed consistently, you will be well on your way to increased rankings and a higher website position on Google.