How to Use Semrushs Keyword Difficulty and Competition Tool to Compete More Effectively
Keyword Difficulty vs Competition Semrush
Keyword Difficulty vs. Competition: A Semrush Analysis
When it comes to keywords research and targeting strategic planning an accurate analysis of the relationship between two important metrics keyword difficulty and competition is essential. What can Semrush tell us about the correlation between the two? Let's take a look.
Determining Keyword Difficulty with Semrush
If you've already established an appropriate primary keyword for a given project, the next step to improving your organic rankings is to decide how difficult it may be to accomplish your ranking goal. In order to understand the difficulty of a keyword, Semrush offers the Keyword Difficulty metric on the Organic Research tab. The Keyword Difficulty score is a scale of 1-99 that considers historical search volume, the number of exact-match sites appearing in the SERPs, average rankings, and other metrics.
Other Organic Keyword Metrics to Consider
The Organic Rankings table allows you to track your positioning on SERPs depending on the device (desktop, mobile, or tablet), and the SERP Features section
lets you compare your rankings with the ones shown in featured snippets, images, video, maps, and other SERP features.
The Keyword Overview report gives you an estimation of your project's potential traffic and online visibility allowing you to hunt for related keywords using the Related Keywords report. In this report you can determine the most relevant and interesting related keywords and their relevance and popularity.
Understanding Keyword competition with Semrush
To better understand the competition you face when ranking for a given keyword Semrush can show you two metrics Search or Paid Difficulty. Search Difficulty allows you to estimate the competitive landscape for organic search results based on SEMrush data. The Paid Difficulty, on the other hand, allows you to investigate the competitive landscape for paid search.
Getting an Estimate of Competition Difficulty with SEMrush
The Difficulty metric in the Keyword Magic Tool is calculated based on the competition analysis made by the Keyword Difficulty offer in other tools Organic Research and AdWords Ads report. It gives you an estimate of how difficult it would be to outrank the competition for a given keyword. The score ranges from 0-100, with the higher score denoting higher competition.
Comparing Keyword Difficulty vs Competition
When it comes to keyword targeting and research, it's essential to have an idea of the competition you're facing and the difficulty that lies ahead when looking for keywords. Going back to our initial example, let's compare the keyword keyword difficulty' in the results of SEMrush's organic research and keyword magic tool.
Using SEMrush's organic search results, we can see what kind of websites are ranking for our keyword and how well they rank (using the Keyword Difficulty metric). With our particular keyword, the average rank is 44.4 and the Keyword Difficulty score is 57.30. The keyword also has an average of 9.3K searches per month.
Using the keyword magic tool, we can compare this keyword to the competition. As we can see from the difficulty metric, the keyword difficulty for keyword difficulty' is 55.6 signifying higher competition. This higher score indicates there will be an uphill battle to achieve a top spot in the SERPs.
Semrush can provide a wealth of information when it comes to understanding keyword difficulty vs competition in the SERPs. It's important to look at both the organic search results and the competition levels presenter in the keyword magic tool in order to get a full picture of keyword difficulty and what you may be facing.
This Semrush analysis has outlined the strengths, advantages, and limitations of keyword difficulty and competition measurement. Using our example of keyword difficulty', we can now see that this keyword has an average rank of 44.4, and a Keyword Difficulty score of 57.30. Looking at the competition with the Keyword Magic tool, the keyword has a Difficulty score of 55.6 signifying higher competition. It's essential to perform this analysis in order to target the right keywords when working on SEO or PPC projects.
With the help of Semrush, anyone looking to do keyword research will have a better idea of the difficulty they may face, and the level of competition they're up against. Armed with this knowledge, businesses will be able to pick the best keywords to rank for and work on their overall SEO and PPC strategy.
What to Expect Next
The next step to successful keyword targeting and SEO/PPC optimization is to start your research with the help of the data provided by Semrush. After selecting the appropriate keywords, it's time to go into action producing timely and related content, optimizing your website for search engines, and running PPC campaigns.