Identifying the Best Keywords Balancing Search Volume and Difficulty

Choosing keywords is a fundamental part of any digital marketing strategy. Whether you're looking to promote a blog post, attract more customers to your e-commerce platform, or optimize your website's visibility on search engines, the right selection of keywords is essential.

But there's a lot to consider when trying to find the right keywords. For one, you'll want to weigh up the search volume of the terms you've chosen against their difficulty or competition among other sites. Let's take a look at both of these aspects in more detail.

The search volume is connected to the amount of times that a particular keyword is searched on a search engine. This is important because it can help identify which keywords have more potential for driving traffic and exposure to your site.

The search volume of a keyword can be researched using software or specialised keyword research tools. You may find that keywords with a high search volume can be more competitive. This is because more people will be likely to target it, meaning your site will have to be among the top search results for it to gain any traction.

The difficulty of a keyword refers to how hard it will be for your website to appear among the top search engine rankings for that keyword. Certain keywords can be very competitive, with hundreds or thousands of websites competing for the top spots.

This is determined by looking at the strength of the sites that already feature on the first page of rankings. If you see high-authority websites featured on the first page, then attempting to compete with them can be difficult, even for more well-optimized sites.

This seemingly negative aspect of keyword difficulty can actually be used to your advantage. Combining a high search volume with low keyword difficulty can help you get the most out of your digital marketing strategy.

The key is to look for keywords with enough search volume to drive potential added exposure, whilst also being low enough in difficulty to make sure your content has a good chance of appearing among the first page of rankings.

When attempting to get to grips with keyword selection, it can be easy to get lost in the mass of potential terms. But by weighing up the search volume and difficulty of keywords, you can identify which keywords have the potential to generate the most traffic and boost your visibility.

Start by looking for keywords that combine a high search volume with low difficulty. That way, you can be sure you're making the most out of any given keyword selection.