Using Ahrefs to Measure and Improve Your Domain Authority

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Ahrefs Domain Rating or simply, DR, is an SEO metric used to define a website's link profile strength and overall organic search visibility. Developed by Ahrefs, it operates on a 1-100 logarithmic scale, whereby a DR1 is seen as the starting point of a website while a DR100 is a domain considered an authority in its respective field.

At its core, DR is used to measure a domain's backlink strength, which relies heavily on both the quantity and quality of inbound links. DR correlates with the Navigational Page Authority, a metric created by Moz which uses similar data points, with ratings of DA 0-100. That said, DR ratings in Moz can often be inaccurate due to their age-old algorithms.

In Ahrefs, for instance, the number of root domains referring to a given page or website is taken into account, thereby providing more accurate information on the strength of a web page or site relative to its competitors.

Studies have shown that the higher a domain's DR, the more likely it is to rank highly in organic search. Since Google has become sophisticated over the years, it chooses to prioritize websites which have trustworthy backlinks with higher DR scores. To establish a good DR score, it is important to look into on-page optimization and link building practices, with the latter playing a prominent role in determining the DR of a web page or a domain.

The Ahrefs platform provides a comprehensive set of metrics which help calculate a domain's DR. Users now have access to detailed report analysis and other meaningful information, thereby getting an edge over their competitors.

Ahrefs Domain Rating is currently seen as a useful metric to gain a better understanding of a site's link profile strength. To make things easier, the platform also offers a DR calculator which helps calculate DR scores with greater accuracy and reliability.

In summary, Ahrefs Domain Rating is a metric used to measure the strength of a website's backlink profile. It operates on a 1-100 logarithmic scale with DR1 as the starting point of a website and DR100 as a domain considered an authority in its respective field. Additionally, the platform offers a DR calculator to help calculate DR scores with greater accuracy and reliability. It is also correlated with the organic search visibility as higher DR scores are more likely to rank higher in organic search.